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Monday, October 16, 2017

UST Alumnus explains sensationalism on PAB’s coming out


After allegedly being harassed and threatened by online supporters of President Rodrigo Duterte, Anti-Duterte blogger Jover Laurio revealed herself as the person behind Pinoy Ako Blog in a blog entry on Friday. 


The controversial blog is reported to be adversarial to the present administration, run by Laurio, a 36-year-old law student.

Consequently, Laurio’s coming out garnered a lot of buzzes in different media platforms.

On the other hand, UST graduate Mark Lopez shared his thoughts in his Facebook post as to why PAB is now a media sensation.


Lopez claimed that there are media entities who helped promoting Laurio’s instant fame.


Fact of the matter is, she is not doing it by herself. She will not be on Rappler, Philstar, CNN, and BBC merely on the strength of her ugly face and work. Ateneo and Inquirer would not give her a certificate of appreciation if she was not being promoted by a third party,” he said.

Lopez named these entities as PR or Media Strat agencies. When hired, its influence to media could help someone promoted in mainstream media.

He also explained that these entities conceptualize brands, slogans, socmed campaigns and hashtags and press releases.

Furthermore, the netizen also that these PR agents also help to deflect negative news.

Notice how there are major accidents involving delivery trucks bearing San Miguel or Shell logo or when somebody jumped from the 4th floor of an SM mall and committed suicide ARE NOT reported in mainstream media? It’s the work of these PR groups,” Lopez said.

He even explained that it can also be implied in politics.

In politics, it’s the same. A governor or an activist who wants to be a senator needs one. Presidentiables usually hire the best of the best in the business, and millions are allocated for this. A government official embroiled in a national scandal needs a PR agency to pave for his interview or feature, in order to neutralize or shield him,” the UST graduate expounded.


Moreover, Lopez believed that Jover Laurio knows a lot of very influential people who can do the PR work for her. He said that based on Laurio’s social media postings, she has been in close coordination and is part of the inner circle of activities that are spearheaded or led by people like Edwin Lacierda, Abi Valte Manolo Quezon, Tess Viterbo and Leah Navarro.

The mentioned personalities are founders of DDI Strategic Communications Inc, a PR firm, Lopez noted.

In his full Facebook post, Lopez said,

"THE HYPE IS REAL

Peeps, allow me to help expound on how Jover Laurio is now a media sensation.



Fact of the matter is, she is not doing it by herself. She will not be on Rappler, Philstar, CNN, and BBC merely on the strength of her ugly face and work. Ateneo and Inquirer would not giver her a certificate of appreciation if she was not being promoted by a third party.

So how?

You see, there are entities which do this stuff. They are oftentimes called PR or Media Strat agencies.

These are the people you hire to either promote you or the product you want to sell. They are the ones with very strong connection and influence to media. In fact, most of them are formerly media men. Or formerly connected with government.

And it cost money. You hire them and they in return make “representation” with media. Then the spoon feeding of info begins.

A feature of a brand new car in the motoring page or an emerging bachelor executive in the business section, or the latest restaurant or fashion store opening in the lifestyle section, or a struggling indie director or actor wanting to go mainstream or commercial — they all need a PR agent or agency to help them realize their goal.

They even conceptualize your brand, your slogan, your socmed campaign and hashtags, and press releases.

Sometimes, you also need these PR agents to deflect negative news. Notice how there are major accidents involving delivery trucks bearing San Miguel or Shell logo or when somebody jumped from the 4th floor of an SM mall and committed suicide ARE NOT reported in mainstream media? It’s the work of these PR groups.

In politics, it’s the same. A governor or an activist who wants to be a senator needs one. Presidentiables usually hire the best of the best in the business, and millions are allocated for this. A government official embroiled in a national scandal needs a PR agency to pave for his interview or feature, in order to neutralize or shield him.

Therefore, it is not as if Rappler or BBC suddenly, and on its own volition, became interested in Jover Laurio and her narrative.

Actually, Jover Laurio knows a lot of very influential people who can do the PR work for her.

Based on her social media postings, she has been in close coordination and is part of the inner circle of activities that are spearheaded or led by people like Edwin Lacierda, Abi Valte Manolo Quezon, Tess Viterbo and Leah Navarro.

Edwin, Abi and Manolo are founders of DDI Strategic Communications Inc, which is actually a PR firm which works like what I described or defined above.

So it is not far-fetched that Jover Laurio is being handled by DDI or another similar agency utilized by her associates in the opposition, thus she is now a media darling.

Gets?

Pero wala ako sinasabi ha  😂 😂 😂

#GalawangDilawan
#GanitoSiPAB

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